Manikó is a fashion label for women’s clothes and one of the top 10 “Vogue Talents” in 2012. After 3 years the fashion label required a refreshed logo and marketing strategy to reposition themselves as a leading fashion label. The base of the lettering is a serif with a different stroke width of the letters. The angles are fractionaly rounded to give the logo a dynamic and modern touch. Step by step the new corporate design will be deployed in all used medias.